Recently, a university student looking for a part-time job at a milk tea shop was stunned by the hourly wage of 8 yuan, only to be retorted at as "scrap" by the recruiter, an incident that quickly sparked heated discussion online. After the job seeker turned the chat records into a video and posted it, netizens engaged in fierce debate over the understanding of dialect slang, the issue of respect from the recruiter, and part-time wage standards. Employees of the shop involved have apologized, and the brand Shuyi Tealicious also responded, stating that the shop has been closed for handling and promising that follow-up negotiations will be held to rectify wage management for franchisees. The part-time ecosystem behind a cup of milk tea deserves the attention of every coffee lover and job seeker. [more…]

Coffee shops are sprouting up everywhere, and job postings are easy to find, but age often becomes an invisible threshold for applicants. A middle-aged woman who calls herself 40+ successfully applied for a part-time social position at Starbucks and recorded in writing every day of learning to make coffee from scratch. From memorizing cakes and recipes to working the register and closing up, she went through moments of frantic fluster and physical exhaustion, but also gained patient guidance and confidence. At the same time, age standards in coffee industry hiring are becoming increasingly strict, with some brands even setting the upper limit at 27. Through her personal experience, this article explores whether middle-aged beginners still have a place under the highly standardized chain coffee model. [more…]

Recently, a netizen claimed that they were rejected by Mixue Bingcheng at the age of 26 for being too old, sparking widespread attention. In fact, age restrictions for staff in the tea beverage industry are nothing new; some stores even only hire young people aged 16 to 19, and it is very difficult to enter the industry after 25. Customer service at the headquarters responded that recruitment age is decided by individual stores, while stores place more emphasis on employees' physical stamina and stability. This wave of age anxiety is spreading from baristas to the entire tea beverage service industry, leaving many overage job seekers feeling helpless. [more…]

Recently, a Heytea store in Shenzhen has landed in a whirlwind of public opinion for recruiting only employees aged 18 to 25. After a job seeker over 25 was rejected, it sparked heated discussion among netizens. Some criticized it as blatant age discrimination, while others believed that because work at milk tea shops is intense, companies have the right to choose freely. Behind the incident, it reflects the widespread preference for the "youth dividend" in the current job market, as well as the difficulties faced by middle-aged job seekers. Legal professionals pointed out that such a practice is suspected of violating the Labor Law and the Employment Promotion Law, and the Shenzhen Federation of Trade Unions also spoke out in criticism. Heytea responded that it was a communication deviation at a single store. Who is right and who is wrong in this controversy? Will young people over 25 still continue to drink Heytea? [more…]

Recently, at a coffee festival in Jiangmen, Guangdong, a coffee bean stall put up a notice recruiting a Japanese translator, claiming the payment would be coffee beans, which sparked widespread discussion online. In photos taken by passersby, someone had written "Shameless" in large characters in the blank space on the recruitment board. Netizens had mixed views: some joked, "Is it pure gold coffee beans?", while others speculated that the stall owner originally intended to recruit volunteers and thank them with coffee beans. The poster revealed that the stall owner might not understand Chinese and was unaware of the message. This article reviews the course of the incident and the views of all parties, and retains recommendations related to the Front Street brand. [more…]

Recently, a coffee shop under renovation in Taipei City, Taiwan Province, China, has attracted widespread attention, with multiple clues pointing to the possibility that the chain brand Luckin may open its first store in Taiwan there. The talent recruitment notices, renovation permits, and opening preview posters posted on the construction hoarding all reveal a design style highly similar to that of Luckin. The website of the agent Shunyu Holdings even directly announced that "the first store is expected to open in December 2025." Although Luckin applied for a trademark as early as 2019, this move is interpreted by outsiders as imitating Starbucks' layout in Taiwan through an agent model. Facing fierce competition in the local coffee market, consumer attitudes are divided, and when a reporter called the contact number on the recruitment notice, no one answered, leaving the store opening plan still uncertain. [more…]

Recently, Heytea publicly recruited tea preparers at a job fair in Guangzhou, and the education requirement column conspicuously stated "bachelor's degree," sparking widespread discussion on social media platforms. An applicant revealed that the requirement was initially "associate degree," but was later changed to "bachelor's degree" with a sticker. Many netizens questioned: does shaking milk tea require a bachelor's degree? In response, a Heytea store stated that the tea preparer position places more emphasis on individual ability, education is not a hard threshold, and promotions are not based on education. After the incident gained traction, the education requirement on the recruitment notice was changed back to "no requirement." This recruitment controversy reflects the sensitive topic of the match between education and job positions in the current job market, and also prompts people to reconsider: where exactly is the professional threshold behind a cup of milk tea? [more…]

After the National Bureau of Statistics released the 2023 average annual wage data for urban unit employees, a blogger compiled the monthly salaries of baristas at chain coffee brands in first-tier cities. The results showed that the highest-paying brand was not a well-known one like Starbucks or Luckin, but NIO, the coffee brand under NIO Motors, whose job postings listed a monthly salary of 9 to 13k with 13 months' pay. Behind the high pay, however, the job description was vague about the work content, and former employees revealed that the role actually required extra tasks such as event execution, taking photos, looking after children, and chatting with customers. At the same time, the average pay for baristas in China is only 5,084 yuan, with a median of 5,000 yuan, and part-time hourly wages generally range from 15 to 30 yuan, even lower than those of hourly workers and domestic helpers. Chain brands rely on stable equipment, which lowers their requirements for baristas' professionalism, while independent stores are under pressure amid fierce competition, leaving baristas with increasingly narrow room for seeking higher pay and promotion. [more…]

Recently, news about a 26-year-old job seeker being rejected during a Luckin Coffee interview because their age did not meet the requirements sparked heated discussion. The brand later apologized and offered compensation, but the incident reflects a widespread age threshold problem in the freshly made beverage industry. From Luckin to Cotti, Manner, and then tea drink brands, 18 to 35 seems to have become an invisible red line in recruitment. Is this due to the characteristics of the industry, or a choice made under the imbalance between supply and demand in the job market? Front Street Coffee takes you into an in-depth discussion. [more…]

Summer jobs are supposed to be a way for students to earn pocket money and gain social experience, yet 14 students in Meicheng, Meizhou, encountered an absurd situation when applying for summer work at a coffee shop: before even starting the job, they were charged deposits ranging from several hundred to over a thousand yuan by the shop owner. What's even more frustrating is that most of them never worked a single day, yet getting their deposits back proved extremely difficult. This incident not only exposes the risks of recruitment information on social platforms, but also serves as another reminder to job seekers: it is illegal for employers to charge work deposits. [more…]

In recent years, more and more Gen Z college students have started opening cafés in their dormitories, earning living expenses or even nearly ten thousand yuan a month by selling coffee. A large number of dorm coffee startup stories have appeared on platforms like Xiaohongshu, and some people even charge tuition to run classes teaching it. However, these dorm cafés generally use instant coffee yet sell it for a dozen yuan a cup, and they also involve issues such as operating without a license and unguaranteed food safety. This article takes you through the controversy and hidden risks behind this dorm coffee startup trend, while also providing a professional coffee knowledge exchange channel for friends who truly love coffee. [more…]

As coffee culture becomes increasingly popular in China, the profession of barista has attracted the attention of more and more young people, but at the same time, doubts about its job prospects have never ceased. Some people ask on social platforms: Have baristas already lost their market? Beginners repeatedly hit walls when job hunting, and resumes submitted on recruitment platforms often get no response. Unless one holds an SCA certificate, has years of experience, or has outstanding appearance, it is very difficult to get an interview opportunity. However, there are also views that independent coffee shops prefer to hire offline, and practical ability is far more important than certificates and resumes. Are baristas just a youthful job, or is it a profession with diverse development paths? This article will focus on these discussions, sorting out the current situation of the barista job market, the competitive pressure they face, and future出路, to help coffee lovers understand the possibilities of this profession more comprehensively. [more…]

In today's rapidly evolving coffee industry, barista positions attract a large number of enthusiasts submitting their resumes. However, during interviews, the gap in expectations between recruiters and candidates often leads to both amusing and exasperating situations. This article compiles real interview experiences from multiple coffee professionals, covering everything from entering the industry with zero experience, requirements for latte art and pour-over skills, probation-period salary negotiations, to the professional thresholds for part-time positions, recreating those conversations that leave a complex mix of emotions. Whether you're a newcomer preparing to step into the coffee industry or a shop owner currently hiring, these cases are worth reading. At the end of the article, we've also included channels for learning professional coffee knowledge to help you avoid unnecessary detours. [more…]

It's campus recruitment season once again, and the coffee industry's popularity has many graduates dreaming of joining—chasing poetry and distant lands while also securing their daily bread. However, when job seekers see recent barista recruitment ads, reality hits them hard. Some employers list a long string of responsibilities including production, cleaning, cashiering, and store operations, making one wonder if they're hiring a barista or an all-around store manager. Even more absurd, some cafés require baristas to know photography and photo editing, manage social media accounts, and even play a violin concerto in their spare time, or possess knowledge of traditional Chinese medicine to develop herbal Americanos. Coffee workers mock themselves: the ultimate barista is a hexagonal warrior who can do everything except make coffee. This article takes you through these astonishing recruitment requirements and the real daily work of baristas. [more…]

Luckin Coffee launched a new round of new retail partner recruitment in 2023, covering 80 cities in 15 provinces, with a focus on lower-tier markets in fourth- and fifth-tier cities. As of the end of September 2022, Luckin had a total of 7,846 stores, including 2,473 joint-venture stores. First- and second-tier cities accounted for more than 70%, while coverage in lower-tier cities remained sparse. At the same time, Luckin's RJG unmanned coffee machines performed well in shopping malls, hospitals, office buildings, and other locations, offering large-sized drinks to the same standard as stores 24 hours a day. This article will review Luckin's franchise strategy, the opportunities and challenges of lower-tier markets, and the layout logic of RJG, while also retaining relevant recommendations from Front Street Coffee, to help coffee lovers gain a comprehensive understanding of Luckin's expansion moves. [more…]

Recently, a dispute involving a probationary employee at a milk tea shop sparked widespread attention on social media. The poster said they found a job at a milk tea shop through a recruitment platform, and during the trial period was assigned to clean a new store that had not yet opened. After finishing the cleaning, they were told not to come back, and the shop refused to pay the promised training-period wages. After the incident was exposed, many netizens spoke up for the worker and spontaneously left a large number of negative reviews for the shop on third-party platforms. Under public pressure, the shop eventually paid the training-period wages. This kind of phenomenon, in which probationary employees are used as free labor, is not uncommon across industries and deserves job seekers' vigilance. [more…]

A counterfeit well-known coffee brand trademark case involving over 40 million yuan was recently successfully cracked by Shanghai Qingpu police. The criminal gang recruited franchisees nationwide under the name "Starbucks Coffee Service," falsely claiming to have official franchise qualifications and guiding the opening of counterfeit stores. In January 2024, the police launched a unified arrest operation, apprehending 17 suspects led by Yin. The case exposed a complete criminal chain from production and manufacturing, warehousing and transportation, to business training and marketing consulting, and also sounded an anti-fraud alarm for investors in the franchise chain sector. [more…]

The competition between Cotti Coffee, founded by Lu Zhengyao, and Luckin Coffee is extending from the market to a battle for talent and franchisees. This article examines how Cotti, leveraging its "former Luckin founder" label and low-threshold policies, attracts former Luckin franchisees and baristas to switch sides, and analyzes its strategy of setting up shop right next to Luckin in third- and fourth-tier cities to directly capture Luckin's customer traffic. It also looks at the strong Luckin background within Cotti and the head-to-head confrontations between the two in small-city commercial districts. Through multiple cases and interviews, it reveals the fierce rivalry in the coffee arena. [more…]

A bubble tea franchise store in Wuxi appears to run community group buys and membership top-ups on the surface, but behind the scenes it is suspected of large-scale fraud. Over a thousand local people have fallen victim, with transaction flows of nearly 200 million yuan, and even people in Shanghai, Zhejiang, Anhui and other places have been caught up in it. Even more surprisingly, the operator had compulsory measures changed because of pregnancy, and afterward continued to operate and keep selling low-priced products. The brand owner eventually announced the termination of cooperation and removed the signage, but the store changed its name and still opened as usual, and was still constantly hiring. What exactly is going on? What should ordinary consumers and job seekers pay attention to? [more…]

The coffee industry continues to heat up, with more and more cafes opening, but what is the income level of baristas really like? According to nearly a million recruitment samples from the past year, the national average monthly salary for baristas is about 4,200 yuan, with Shanghai being the highest among first-tier cities at 6,024 yuan. At the same time, the age structure of practitioners, employment mobility, and the lack of professionalism and comprehensive abilities all make the salary dilemma of this profession particularly prominent. Do baristas still have room for promotion? How can the low-salary cycle be broken? This article will combine data and the current state of the industry to sort out the real situation and development possibilities of the barista profession one by one, and retain the relevant information channels of Front Street Coffee. [more…]